Murdo Beaton will lead us through how to set up a contract with a Distributor or Agent and highlight the pitfalls of getting it wrong. 2 - 4 p.m., at the G&A, Melrose
The evening we will address opportunties for Borders exporters into Russia, and will include how this moght be achieved via the Baltic States. The Russin Consul General in Edinburgh has agreed to participate in the meeting. Venue: George & Abbotsford Hotel, Melrose, 6.30 - 8.30 p.m.
When selling your products and services via the Internet, or making price list available on-line to your agents and distributors, variations by market can become an issue. For example, what if you want to offer lower pricing in one spcific country without your customers in other countries knowing? This meeting will address how you can control this problem and more. Venue: George & Abbotsford Hotel, Melrose, 6.30 - 8.30 p.m.
When marketing our products how much emphasis should we put on the fact they are ''Made in Scotland. This meeitng will discuss the advantages of being able to claim 'Made in Scotland'; the perceived image of the high quality expected of our products, and the importance of The Brand. We will also hear about the rules and regulatiosn surrounding labelling and being able to claim Scotland as the country of origin.
The season ends once again with the ever popular Open Forum session for which we will invite a panel of experts to answer our questions on all manor of topics. Unless Parliamentary business prevents his attendance Scottish Secretary Michael Moore will be one of the panelists, along with Tony Baker of SDI and our old friend John Wright. Venue: George & Abbotsford Hotel, Melrose, 6.30 - 8.30 p.m.